Wednesday 6 May 2009

Fold testing















The publication folds out to form a T shape. This could form a the logotype etc, to instill the brand identity.



Turning the T upside down implies the message turning Type upside down. The rotation of the T is not implicit. The outer case needs something else to imply its rotation. This could be some more upside down type. Possibly YPE to finish of the word TYPEFACE.


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