THE BRIEF

THE BRIEF

Design a system that can be used to display experimental typefaces.   The publication must display the typeface and the origin of the alphabet aswell.   It must also Be visually arresting by displaying examples of how type can be used.   This system should be versatile enough to contain future typefaces based around a different theme but still be rigid to allow for continuity across future productions.   

CONCEPT/PROPOSITION

Creating typefaces based on codes

- Morse code   

- hexadecimal code      

- poster could be a hexadecimal colouring image 

   - pencils included are coded hexadecimally.  

- binary(ASCII)   

   -Use visual languages from christmas   cards   -use moire effect.  

 - semaphore 
   

-use semaphore typeface already created-edit and manipulate it.  

a separate fold in poster leaflet for each code. 

CONSIDERATIONS  

Packaging. How can the magazine be packaged together?    

-In an semitransparent or fully blacked out envelope with a documents enclosed envelope on the front How can you brand the publication for further development? 

-typefaces?

-construction? 

-layout? 

-packaging?

TARGET AUDIENCE

Designers typographers 

BRIEF 6 : Being Twenty poster brief

TERMS OF PARTICIPATION:
Each student may only submit one poster, imperatively at the
dimensions 60x80 cm, upright format.
On each poster must appear obligatorily
in body 12, as a signature, in any font, the following:
"Étudiants, tous à Chaumont!",Name, First name, 2009.
It is possible to submit a poster as a collective work.
The projects must imperatively be reproduced by photography
or printer at the required dimensions.
Collages – roughs are not accepted.
Each poster must be sent in with a completed participation
form, a photocopy of the student card and an i.d. photo of
the participant. These documents should, under no
circumstances, be pasted onto the poster. The poster must
neither be framed nor backed. It should be carefully
protected for shipping, which is at the student’s charge.
THE POSTER COMPETITION-EXHIBITION is aimed
at graphic design students from art schools,
universities, technical and vocational schools,
may they be public or private, enrolled for
the current year.
This competition will give rise to an EXHIBITION OF
A SELECTION OF POSTERS ENTERED and an award
in the context of the 20TH CHAUMONT POSTER FESTIVAL
on Saturday, 16ST May 2009.
The organizers reserve the right to cancel the competition
in case of absolute necessity.
Theme 2009:
BEING 20
ENTRY DEADLINE FOR RECEPTION:
FRIDAY 13 MARCH 2009
BEING 20
This year, the Chaumont Festival will take place for the 20th time.
Twenty years of experience means celebration as well as self-examination.
For a cultural event, reaching the age of twenty is already a lot in terms of time and
experience. One can analyse and understand its necessity, measure its anchorage in the
public space and in the consciousness of those who witness it in their town year after
year. In regards of the scale of art and culture History, it its a very short period of
time. A period of time, just about sufficient to write and create its own space in this
very History.
The Festival was born relatively at the same time as the students, who this year will
participate to the 16th « Students, all to Chaumont ! » Competition. Let us remind that
the first editions were dreamt up and organised by one of them, Manuel Delannoy, student
at ENSAD, Amiens, as the subject of his diploma.
Being twenty is for everyone an major moment.
Transition from childhood and adolescence to adulthood, from emotional and material dependence
towards an existential autonomy in perpetual progress.
One asserts its choices, resists against whom despises them and becomes its own witness of
an uneasy and sometimes painful progression onto another step called maturity.
Daily things take up an important space that one could not have imagined. They are mixed up
with more complex ideas on life one has created while maturing its own thoughts and critical
sense.
Exalting moment, that Pablo Picasso thought was the more artistically prolific of all and
that Paul Nizan would described as such:
« I was twenty. I would never let anybody say it was the most tender years. Everything is
a threat to the young man: love, ideas, loss of his family, taking part with grown-ups. It is
difficult to learn one’s own part of the world. What our world looked like ? It looked like
the chaos that the Greek described as the origin of the world. Yet we thought that it was
the beginning of the end, the real end, not the one that is the beginning of beginning.»
We would like to question your experience at the very moment it is developing and asking
a simple yet complicated question, what is it like to be twenty today, yesterday and
tomorrow... May your energy turn into a magnificent poster full of life.
Thank you.

BRIEF 5: VISUAL DICTIONARY

Visual Dictionary

The Brief
-
Use the dictionary as a source of content for translation.

The dictionary contains all the words in the english language. How can you use this to create a new language a language not based on letters or words but based on images. The dictionary will act as a book to decode certain texts. But what texts would be appropriate to be translated into your new language?

Background
-
The dictionary dates back to 1888 and has remained a relatively unchanged format. It contains a wealth of information with over 301,100 entries how could it be redifined? How can the dictionary be transformed into a visual form?

Concept/Proposition
-
Use google or internet image search engines to define the words in the dictionary.

Considerations
-
The dictionary contains 301,100 entries so be selective about what words you use for translation. Do not translate the entire dictionary.
How could the translation be translated into a format other than the dictionary?
What potential client based projects could this be used for?
Redefine the dictionary.
What “scientific” process can you use to translate the dictionary?

Target Audience
-
Design for design sake.

Mandatory Requirements
-
A publiacation that showcases your translation. This has to work like a dictionary so someone can easily look up a particular word. So that they can translate a text you have created.Use the New language to typeset a text that is relevant to the project in someway.

Deliverables
-
1 book/publication
1 text to use dictionary to translate.

BRIEF 3 : Magazine spreads

The Brief
-
Every two weeks spend 1 day designing a two-spread feature that would appear in this magazine. There must be some text, but it does not have to begin on the first spread. Find great photo’s of your chosen artist, but think beyond the expected. Look for baby pictures, a great illustration or maybe there’s a way to illustrate them with type instead of an image. Its to your advantage not to choose your friend’s band or someone too obscure. Think celebrity. Remember, you don’t actually have to write the story, but use the band/actor/performer’s real name.

Background
-
This new publication targets young people from college age to young professionals. A clever sometimes sharp-toungued magazine, it focuses on music, movies and television, with reviews, investigative stories, interviews and reader polls. This magazine isnt afraid to poke fun at the subjects it profiles.

Considerations
-
This could be a continueing brief that you pick up every couple of weeks. So design a grid that is flexible enough to allow for future design. This project could develop into a full magazine so consider how the spreads can be unified.

Mandatory Requirements
-
No longer than a day spent on each set of spreads.
At least two spreads.

Target Audience
-
Young people from college age to young professionals.

Deliverables
-
5 sets of spreads.
Front cover for the magazine

Tone of Voice
-
Fun, poking fun, sharp toungue, clever.

BRIEF 4(b) :Synesthesia

BRIEF TITLE : Synesthesia

The Brief
-
Design a leaflet/poster that informs people as to what synesthesia is. To accompany an interior design exhibition based around synesthesia

Deliverables
-
An A2 or A3 poster fold out leaflet

Target Audience
-
Interior designers

BRIEF 4 :Synesthesia

The Brief
-
Design a set of posters and a leaflet to promote an exhibition of synesthetic art.

Concept/Proposition
-
Replicate synesthesia in printed form.

Deliverables
-
5 posters

BRIEF 2: Non-Letterform

The Brief
-
Create a typeface that is not based on letterforms. A sort of code. Use this to typeset a text relevent to the code created.

Background
-
Across history the human race has used code to communicate to each other. Whether this be morse code, binary etc.

Considerations
-
What format can this take?
It coud be a publication, or book or a print.

Target Audience

-
Designers, artists, Design for designs sake


Mandatory Requirements
-
A full alphabet from A-Z

Use the typeface to typeset a relevent text

How will the code be understood or translated back into english?

How can the visual language be appropriated to a client based project?

How can the text give clues as to where the code is derived from?

Deliverables

A publication

A print

Translation key.

BRIEF 1:faber and faber

The brief is to design a range of faber and faber book covers for their film series. The design is for their Print on demand service. They recently launched faber finds anothe print on demand service that makes out of print books available. The design uses patterns from marian bantjes combined with some clever generative programming from universal everything to make every cover unique. It also uses a typeface design from MCP at build.

Considering the abilities of generative. I think that i should design a system much like in faber finds that can be used alongside generative programming for further books.

Faber has a long history being established in the early 1920's. Faber and faber in the 1920's took on the task of constructing a unique british idea of mordern.


Taking this as a design direction my concept would be

Contemporary classic.

Im going to design a typographic system influenced by classical book cover design, but updated with a contemporary feel.